There was always going to be one winner in the battle between two neighbouring fishmongers in south London.
Fish Universe and Fish World, in Tooting, became embroiled in the dispute last year, subsequently making huge waves online.
The original fishmonger, Fish Universe, reeled off a list of fishy similarities from newcomer, Fish World, accusing it of ‘copying its business and uniforms’.
Bosses even stuck a poster to their window to remind customers of the difference between the two shops. Several months later, Fish World has conceded in battle.
A new shop, Albarakah Goods, has replaced it, with allegedly the same owners.
Fish Universe manager Rafa Kashefi, 34, told MailOnline: ‘They realised they couldn’t carry on with their fish shop so they have changed it into a luggage shop.
‘It didn’t work out for them, I had no personal problem with them but we have worked very hard to build up our business so it was a little annoying to have another fish shop next door.
‘I am grateful to them for changing the shop and I hope their new business does well.’
Early into the dispute, Fish World refused to flounder and instead maintained their innocence.
Shaqib Hakim, 48, who worked at Fish World said last year: ’They think we are copying them but we are not. We are not doing anything illegal.’
Meanwhile, Mr Kashefi told MailOnline his reputation had taken a real battering as a result of the dispute.
‘We work really hard to bring in customers but what they have done is just creating confusion,’ he said.
In a bid to differentiate itself from its neighbour, Fish Universe even changed the colour of its staff uniforms from blue to red.
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from News – Metro https://ift.tt/lobHe2X
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